The Journal
Notes on what to wear, the trends shaping the season and the stories behind new collections.
Discover it all in The Journal.
The Autumns Trends to Know Now
From countryside checks to whisper-soft lace, these are the autumn fashion trends defining the season ahead.
The Louise Thompson Autumn Edit
Discover the story behind Louise’s second edit: autumn styles designed for everyone, perfected for petite.
Collections
We’re gathering layers as the air turns, thoughts on long walks and people around the table. Introducing The Gathering Season, our Autumn 2026 collection.
What to Wear with Linen-Blend Trousers
Discover our bestselling linen-blend trousers, which shape’s right for you and how to style them.
Where Will Your Maxi Dress Take You?
Floor-sweeping and ready for plans. Here’s how to style a maxi dress for sunny days, wedding RSVPs and parties.
In The Heat of It: Summer Outfit Ideas
For heatwave commutes, last-minute plans and every day that calls for sitting outside. Here’s what to wear this summer.
Heading on Holiday? Outfit Inspo This Way
For sunrise swims, old-town wanders and dinner reservations. Here are the holiday outfits worth making suitcase space for.
What To Wear
For strawberries and cream, stripes in the stands and one very well-timed glass of Pimm’s. Here’s what to wear for a day at SW19.
What To Wear
Planning on dancing all day and staying out past sunset? Here’s what to wear to your next festival.
Collections
nThese are the dresses everyone loves from us. Meet the much-loved shapes, prints and shades made for whatever’s in the diary.
Collections
A New Evening with Poppy Delevingne
Poppy Delevingne returns with a limited-edition collection inspired by her unmistakable sense of occasion. Think golden-hour plans, summer invitations and evenings that start with a simple ‘yes’.
What To Wear
What to Wear to a Destination Wedding
For ceremonies in the sun, golden-hour photos and dancing after dark. Here’s what to wear to a wedding abroad.
What To Wear
What to Wear to a Summer Wedding
You’ve got the invite, now you need the outfit. Here’s just what to wear.
Collections
Discover Nobody’s Child x Elizabeth Scarlett
Back for a second season, our latest collection with Elizabeth Scarlett is inspired by the calm of the ocean and long summer days by the water, blending original artistry with feminine silhouettes.
What To Wear
From statement shades to classic florals, discover the styles to wear for every race day in your diary.
Stories
Celebrating the Louise Thompson Edit
From lunch with friends to an in-store styling evening, discover how we celebrated the launch of The Louise Thompson Edit.
Collections
Discover the story behind the edit: spring styles designed for everyone, perfected for petite.
What To Wear
Whether you’re going to a wedding or heading to the races, here’s what to wear.
Guides
Discover our petite collection, designed with adjusted proportions for women 5’3” and under.
Care Guides
From washing to storing, discover how to care for cashmere and keep it feeling soft for longer.
Care Guides
Learn how to wash, dry and store wool to help your favourite layers last.
