THE FIT GUIDE
THE OUTFIT STARTS WITH DENIM
the denim fit guide Jeans are a wear-on-repeat staple and the right fit makes all the difference. Trends come and go, but a great pair always starts with the shape that feels most like you. The best part about denim is you can style them so many ways, season after season. Find your perfect fit here.
Wide-leg jeans are loved for a reason. They’re easy, modern and endlessly versatile. The shape runs relaxed from hip to hem, creating a long, fluid line that can feel laid-back or more polished depending on how you style it. Balance the natural volume with a tucked tee, a neat knit or a structured jacket.
This season's IT shape. Barrel leg jeans are defined by their curved line through the leg. Fitted at the waist and fuller through the hip and thigh, they taper back in towards the ankle for a rounded, structured shape. Balance the volume with a simpler top half.
The pair that never lets you down. Straight leg jeans fall in a clean line from hip to ankle and sit comfortably, without feeling too fitted. Easy to wear and endlessly versatile, they work with everything from oversized knits to crisp shirts and structured blazers.
A relaxed fit, with a little definition. Tapered jeans are close through the waist and hip, then fall into a soft slim leg that narrows gently towards the ankle for a more defined shape. The kind of pair that feels laid back, but still looks considered.
When you want something sleek and simple. Skinny jeans sit close from the waist to ankle for a clean, minimal line that balances perfectly with oversized shirts, relaxed blouses and boxy jackets.
A classic shape with a subtle retro nod. Bootcut jeans are fitted through the waist and thigh, then widen from the knee into a gentle flare. The result is a balanced silhouette that feels modern and easy to wear.
Denim
Done Differently
Thoughtfully Designed
Each style is thoughtfully designed with durability, repairability, and recyclability in mind. We opt for NC embroidery instead of back patches and minimal trims to make each style easier to recycle at the end of its life.
Traceable denim
With every piece in the collection underpinned by DPP, this is thoughtfully designed denim for your forever wardrobe.
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