DENIM FIT GUIDE

Great outfits start with great jeans and great jeans start with great denim. Which is why we craft our collections from organic cotton. Featuring brand new cuts and newly improved fits, whichever wash you’re after, our latest designs will fit and flatter for day or night.

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIT FINDER

OUR FABRICS

wear & care

style with

FIT FINDER

OUR FABRICS

WEAR & CARE

STYLE WITH

FIND YOUR PERFECT PAIR
 

FIND YOUR PERFECT PAIR
 

FIND YOUR FIT

WIDE LEG

STRAIGHT LEG

DARK WASH 

MID WASH

LIGHT WASH 

BARREL LEG

PALAZZO

SKINNY LEG

FLARE

THE KICK FLARE

A high-rise waist stretch denim, that has a kick flare that sits just above the ankle.

 

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP THE THE KICK FLARE

FIND YOUR WASH

DARK WASH

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MID WASH

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LIGHT WASH

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HOW TO MEASURE

STEP 1

Waist Measurements

With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2

Rise Measurements

Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3

Hem Opening Measurement

Measure across the hem of the ankle with the jeans lying flat.

STEP 4

Back Measurement

Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

size conversion table

  • CM

  • INCHES

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

78

82

86

WAIST

60

64

68

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

90

95

100

107

114

72

77

82

89

96

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

31

32

34

WAIST

24

25

27

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

35

37

39

42

45

28

30

32

35

38

  • CM

  • INCHES

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

78

60

6

34

2

82

64

8

36

4

86

68

10

38

6

90

72

12

40

8

95

77

1

42

10

100

82

16

44

12

107

89

18

46

14

114

96

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

31

24

6

34

2

32

25

8

36

4

34

27

10

38

6

35

28

12

40

8

37

30

1

42

10

39

32

16

44

12

42

35

18

46

14

45

38

  • CM

  • INCHES

 

RECOMMENDED

TROUSER LENGTH

 

SHORT 

REGULAR 

LONG

 

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR
 

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT 

REGULAR 

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

 

RECOMMENDED

TROUSER LENGTH

 

SHORT 

REGULAR 

LONG

 

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

 

29

31

33

TAILORING & REPAIRS

HOW TO CARE

  • Never wash your jeans after every wear – denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

 

  • Always wash your denim inside out 

 

  • Wash on using cold water to reduce energy and preserve the colour

HOW TO CARE

  • Skip regular washes - you don’t need to wash your jeans after every wear. Denim can withstand multiple drinks, dinners and dates before ending up in the washing basket 

 

  • Empty your pockets and turn your denim inside out before checking the care label instructions before washing 

 

  • Don’t use too much washing detergent and consider skipping the fabric softener 

 

  • Wash on a cold setting to preserve the colour and reduce energy at the same time 

 

  • Hang from the waistband or lay flat when drying jeans and avoid drying your denim in the tumble dryer 

TAILORING & REPAIRS

TAILORING &
REPAIRS

Looking to make a small tweak? Love your jeans for longer using our official tailoring and repair partner SOJO, who operate a seamless door-to-door delivery service

 

BOOK YOUR SERVICE

DENIM EVERYTHING

We don't just stop at jeans. From midi dresses and jumpsuits to skirts and blouses, we’ve got the designs that fit and flatter.

Dresses

A twist on the denim jean staple, denim dresses add a pop of style and practicality. From belted midis to shorter smocks, the denim dress is here to impress. 

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Denim Jackets

A timeless wardrobe staple that’s as practical as it is stylish. From cropped cuts to oversized fits, the denim jacket is your go-to layer for any outfit

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Denim Tops

Tucked into jeans for a double-denim look hit or styled with trousers or a skirt, denim blouses add a feminine edge to your outfits. 

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Denim Jumpsuits

Dressed up or down, our denim jumpsuits combine style with comfort, whether you’re in the office or heading out afterwards. 

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Denim Skirts

Whether you’re dressing up or keeping it casual, denim skirts are both effortless and easy to wear. Minis, midi, or maxi - we've  got you covered.

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JEANS & A NICE TOP

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look

Our elevated blouses and essential jersey t-shirts will top off your look

SHOP TOPS AND BLOUSES

SHOP TOPS AND BLOUSES

PERFECTLY PAIRED

Our elevated blouses and essential jersey t-shirts will top off your look.

SHOP THE LATEST DENIM DROP

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