THE FIT GUIDE
THE OUTFIT STARTS WITH DENIM
the denim fit guide Jeans are a wear-on-repeat staple and the right fit makes all the difference. On trend but timeless, a great pair always starts with the shape that feels most like you. Find your perfect fit here.
Meet the pair that makes getting dressed feel easy. Wide leg jeans sit close at the waist and hip then flow out to the hem for a long, balancing silhouette that works for laid-back days and dressed up plans too. Keep the top half simple with a tucked tee, a close fitting knit or a blouse, then add a structured jacket when you need an extra layer.
This season's IT shape. Barrel leg jeans are defined by their curved line through the leg. Fitted at the waist and fuller through the hip and thigh, they taper back in towards the ankle for a rounded, structured shape. Balance the volume with a simpler top half.
The pair that never let you down. Straight leg jeans fall in a clean line from hip to ankle and sit comfortably, without feeling too fitted. Easy to wear and endlessly versatile, they work with everything from oversized knits to crisp shirts and structured blazers.
A relaxed fit, with a little definition. Tapered jeans are close through the waist and hip, then fall into a soft slim leg that narrows gently towards the ankle for a more defined shape. The kind of pair that feels laid back, but still looks considered.
A classic shape with a subtle retro nod. Bootcut jeans are fitted through the waist and thigh, then widen from the knee into a gentle flare. The result is a balanced silhouette that feels modern and easy to wear.
Denim
Done Differently
Thoughtfully Designed
Each style is designed with durability, repairability and recyclability in mind. We opt for NC embroidery instead of back patches and minimal trims to make each style easier to recycle at the end of its life.
Our Materials
Traceable denim
With every piece in the collection underpinned by DPP, this is thoughtfully designed denim for your forever wardrobe.
DPP TECHNOLOGY
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