Where warm style meets whimsical detailing
MADE FROM PURE MERINO WOOL
Emma Macdonald is the founder and CEO of TBCo, a B Corp-certified fashion and lifestyle brand creating bold, sustainable accessories designed to make an impact.
With a background in buying and merchandising across Europe for TJX, Emma launched TBCo to challenge the fast fashion model and champion thoughtful design. Her signature Triangle Scarves became an instant success, selling out on launch and earning features in Vogue, Grazia, and WGSN. Today, TBCo offers everything from pyjamas to blankets, using natural and recycled fibres.
Emma Macdonald, Founder & CEO of TBCo
Emma Macdonald is the founder and CEO of TBCo, a B Corp-certified fashion and lifestyle brand creating bold, sustainable accessories designed to make an impact.
With a background in buying and merchandising across Europe for TJX, Emma launched TBCo to challenge the fast fashion model and champion thoughtful design. Her signature Triangle Scarves became an instant success, selling out on launch and earning features in Vogue, Grazia, and WGSN. Today, TBCo offers everything from pyjamas to blankets, using natural and recycled fibres.
“ This collaboration really combines what we do best with Nobody’s Child's signature pieces, which they are known and loved for. ”
Can you share a little about your brand’s journey? How it began and how it has evolved?
TBCo started with a love of making pieces that felt special and long-lasting. What began with blankets and scarves has grown into a brand that is known for bold accessories and design-led pieces. We have always stayed true to creating uniquely designed pieces that combine comfort, colour and responsible style.
What drew you to collaborate with us and why does this partnership feel special?
Nobody’s Child has the same commitment to creating fashion that feels good as well as looking good. Bringing our accessories together with their knitwear felt like such a natural fit. It is a partnership that shows how two brands with shared values can create something fresh and joyful together.
EMMA MACDONALD, FOUNDER & CEO OF TBCO
What piece are you most excited to wear? How will you style it? Any style tips?
I do love the latte floral hood because it feels fun with the embroidery detail, but can be styled multiple ways (and it is so handy for covering your hair if it starts to rain). I would style it with the green cardigan and a pair of wide-leg trousers for an easy everyday look that still feels considered. My advice is to have fun with layering and accessories this winter, but keep the rest of your outfit simple, to strike a balance.
How do you hope people feel when they wear these pieces?
I hope they feel confident, comfortable and joyful. These designs are made to bring joy to everyday dressing allowing people to layer and experiment with colour blocking or pattern clashing. I want people to feel like they are able to express themselves through wearing these pieces, showing their unique style and feeling great as a result.
Get the look
Our friend @conchadelimamayer in the collection. Share your look with @nobodyschild and #nobodyschild.