THE OUTFIT STARTS WITH DENIM
find your perfect fit Designed in our London studio, made to go wherever you do. From the relaxed feel of Camden Taper to the wide-leg ease of Soho, each pair is designed to be the strong foundation of your wardrobe and everyday look. With petite and long-length options available across styles, explore the key shapes and washes for the season ahead (and the one after that).
Wide Leg
The Carnaby Wide
The Soho Wide
The Islington Turn Up
crafted with expertise Around 70% of the collection is made by our innovative partner in Pakistan, using certified lower-impact materials, advanced processes and modern technology. From laser finishing to Tonello’s CORE technology for eco-washing, every stage of production is designed to save water and energy. They’re among the most forward-thinking denim specialists we know, and we’re so proud to collaborate with them.
Flared Leg
The Mayfair Bootcut
THOUGHTFULLY DESIGNED
Each style is thoughtfully designed with durability, repairability, and recyclability in mind. We opt for NC embroidery instead of back patches and minimal trims to make each style easier to recycle at the end of its life.