Denim Fit Guide

DENIM FIT GUIDE

Great outfits start with great jeans and great jeans start with great denim. Which is why we craft our collections from organic cotton. Featuring brand new cuts and newly improved fits, whichever wash you’re after, our latest designs will fit and flatter for day or night.

FIND YOUR PERFECT PAIR

WIDE LEG

THE CLASSIC
THE CROP
COMFORT STRETCH
THE TURN UP HEM
TAILORED PLEAT

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

A classic high rise jean that nips in at the waist and flares out to a wide leg, featuring an on-trend turn up at the hem.

HIGH RISE

NON-STRETCH

LEG LENGTH: S,R

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

BARREL

THE BARREL LEG
THE HORSESHOE BARREL

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

An exaggerated curved barrel leg with a mid rise and nipped in waist with a dart through the knee for a relaxed fit.

MID RISE

STRETCH

LEG LENGTH: S,R

SHOP NOW

STRAIGHT

STRAIGHT LEG JEAN
TAPERED STRAIGHT
RELAXED STRAIGHT

A classic high rise jean that nips in at the waist with a straight leg that tapers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

Designed to flatter, this style is fitted at the waist, relaxed through the hips and falls to a straight

tapered leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A classic mid rise jean that’s fitted at the waist and relaxed through the hips, moving into an easy straight leg.

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

PALAZZO

PALAZZO
THE CROPPED PALAZZO

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

Fitted at the waist and hip and flares out into a 70s-inspired wide leg. This style has a shorter leg length and is recommended for those 5’3” and under

HIGH RISE

STRETCH

SHOP NOW

SKINNY

THE CLASSIC
THE SLIM LEG

An ultra high rise jean designed to trace your frame with a touch of stretch

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that nips in at the waist and falls to a slim straight leg.

HIGH RISE

STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

FLARE

THE KICK FLARE

A high-rise waist stretch denim, that has a kick flare that sits just above the ankle.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

FIND YOUR PERFECT PAIR

WIDE LEG

THE CLASSIC
THE CROP
COMFORT STRETCH
THE TURN UP HEM
TAILORED PLEAT

A classic high rise jean that sits close to the body at the waist and hips, cut with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed cropped wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A new fit on our classic jean with the same fit you know and love, just with added comfort.

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP NOW

A classic high rise jean that nips in at the waist and flares out to a wide leg, featuring an on-trend turn up at the hem.

HIGH RISE

NON-STRETCH

LEG LENGTH: S,R

SHOP NOW

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP NOW

BARREL

THE BARREL LEG
THE HORSESHOE BARREL

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP NOW

An exaggerated curved barrel leg with a mid rise and nipped in waist with a dart through the knee for a relaxed fit.

HIGH RISE

NON-STRETCH

LEG LENGTH: S,R

SHOP NOW

STRAIGHT

STRAIGHT LEG
TAPERED STRAIGHT LEG
RELAXED STRAIGHT

A classic high rise jean that nips in at the waist with a straight leg that tapers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

Designed to flatter, this style is fitted at the waist, relaxed through the hips and falls to a straight

tapered leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

A classic mid rise jean that’s fitted at the waist and relaxed through the hips, moving into an easy straight leg.

MID RISE

NON-STRETCH

LEG LENGTH: S,R

AVAILABLE WASHES

SHOP NOW

PALAZZO

PALAZZO
THE CROPPED PALAZZO

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

Fitted at the waist and hip and flares out into a 70s-inspired wide leg. This style has a shorter leg length and is recommended for those 5’3” and under

HIGH RISE

STRETCH

SHOP NOW

SKINNY

THE CLASSIC
THE SLIM LEG

An ultra high rise jean designed to trace your frame with a touch of stretch.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

A classic high rise jean that nips in at the waist and falls to a slim straight leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP NOW

FLARE

THE KICKFLARE

An ultra high rise jean designed to trace your frame with a touch of stretch.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP NOW

FIND YOUR FIT

WIDE LEG

THE CLASSIC

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE CLASSIC WIDE

THE CROP

A classic high rise jean that sits close to the body at the waist and hips, curt with a flattering relaxed wide leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE CROP WIDE

COMFORT STRETCH

A new fit on our classic jean with the same fit you know and love, just with added comfort

HIGH RISE

STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE COMFORT STRETCH

THE TURN UP HEM

A classic high rise jean that nips in at the waist and flares out to a wide leg, featuring an on-trend turn up at the hem.

HIGH RISE

STRETCH

LEG LENGTH: S, R

SHOP THE TURN UP HEM

THE TAILORED PLEAT

A formal classic reinvented in denim, that nips into a pleated waist and falls effortlessly to the floor with a relaxed leg.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R, L

AVAILABLE WASHES

SHOP THE TAILORED PLEAT

STRAIGHT LEG

A classic high rise jean that nips in at the waist with a straight leg that tapers to the hem.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE SLIM STRAIGHT

TAPERED STRAIGHT

Designed to flatter, this style is fitted at the waist, relaxed through the hips and falls to a straight tapered leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP TAPERED STRAIGHT

THE RELAXED STRAIGHT

A classic mid rise jean that’s fitted at the waist and relaxed through the hips, moving into an easy straight leg.

MID RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE RELAXED STRAIGHT

DARK WASH

MID WASH

LIGHT WASH

BARREL LEG

THE BARREL LEG

A subtle curved barrel silhouette with a fitted high rise and nipped in the waist.

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

AVAILABLE WASHES

SHOP THE BARREL LEG

THE HORSESHOE BARREL

An exaggerated curved barrel leg with a mid rise and nipped in waist with a dart through the knee for a relaxed fit

HIGH RISE

NON-STRETCH

LEG LENGTH: S, R

SHOP THE HORSESHOE BARREL

PALAZZO

An ultra high rise jean that's fitted at the waist and hips before flaring out with a leg that nods to the 70s.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

SHOP THE PALAZZO

THE CROP PALAZZO

A classic high rise jean that nips in at the waist and flares out to a wide leg, featuring an on-trend turn up at the hem.

HIGH RISE

STRETCH

SHOP THE CROP PALAZZO

SKINNY LEG

THE MODERN SKINNY

An ultra high rise jean designed to trace your frame with a touch of stretch.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP THE MODERN SKINNY

THE SLIM LEG

.A classic high rise jean that nips in at the waist and falls to a slim straight leg.

HIGH RISE

NON-STRETCH

AVAILABLE WASHES

FLARE

THE KICK FLARE

A high-rise waist stretch denim, that has a kick flare that sits just above the ankle.

HIGH RISE

STRETCH

AVAILABLE WASHES

SHOP THE THE KICK FLARE

FIND YOUR WASH

DARK WASH

SHOP NOW

MID WASH

SHOP NOW

LIGHT WASH

SHOP NOW

HOW TO MEASURE

STEP 1

Waist Measurements

With the button fastened, lay the jeans flat and measure across the centre of the waistband.

STEP 2

Rise Measurements

Start at the waistband and measure down to the crotch seam to find your front rise.

STEP 3

Hem Opening Measurement

Measure across the hem of the ankle with the jeans lying flat.

STEP 4

Back Measurement

Flip your jeans over and measure from the crotch seam up to the waistband for the back rise.

size conversion table

CM
INCHES

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

78

82

86

WAIST

60

64

68

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

90

95

100

107

114

72

77

82

89

96

UK SIZE

4

6

8

EU SIZE

32

34

36

US SIZE

0

2

4

HIPS

31

32

34

WAIST

24

25

27

10

12

14

16

18

38

40

42

44

46

6

8

10

12

14

35

37

39

42

45

28

30

32

35

38

CM
INCHES

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

78

60

6

34

2

82

64

8

36

4

86

68

10

38

6

90

72

12

40

8

95

77

1

42

10

100

82

16

44

12

107

89

18

46

14

114

96

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

UK SIZE

EU SIZE

US SIZE

HIPS

WAIST

4

32

0

31

24

6

34

2

32

25

8

36

4

34

27

10

38

6

35

28

12

40

8

37

30

1

42

10

39

32

16

44

12

42

35

18

46

14

45

38

CM
INCHES

RECOMMENDED

TROUSER LENGTH

SHORT

REGULAR

LONG

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

74

79

84

RECOMMENDED TROUSER LENGTH

SHORT

REGULAR

LONG

BODY MEASUREMENT OF INSIDE LEG - CROTCH TO FLOOR

29

31

33

RECOMMENDED

TROUSER LENGTH

SHORT

REGULAR

LONG

MEASUREMENT OF INSIDE

LEG - CROTCH TO FLOOR

29

31

33

TAILORING & REPAIRS

HOW TO CARE

Never wash your jeans after every wear – denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

Always wash your denim inside out

Wash on using cold water to reduce energy and preserve the colour

HOW TO CARE

Skip regular washes - you don’t need to wash your jeans after every wear. Denim can withstand multiple drinks, dinners and dates before ending up in the washing basket

Empty your pockets and turn your denim inside out before checking the care label instructions before washing

Don’t use too much washing detergent and consider skipping the fabric softener

Wash on a cold setting to preserve the colour and reduce energy at the same time

Hang from the waistband or lay flat when drying jeans and avoid drying your denim in the tumble dryer

TAILORING & REPAIRS

TAILORING &
REPAIRS

Looking to make a small tweak? Love your jeans for longer using our official tailoring and repair partner SOJO, who operate a seamless door-to-door delivery service

BOOK YOUR SERVICE

DENIM EVERYTHING

We don't just stop at jeans. From midi dresses and jumpsuits to skirts and blouses, we’ve got the designs that fit and flatter.

Dresses

A twist on the denim jean staple, denim dresses add a pop of style and practicality. From belted midis to shorter smocks, the denim dress is here to impress.

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Denim Jackets

A timeless wardrobe staple that’s as practical as it is stylish. From cropped cuts to oversized fits, the denim jacket is your go-to layer for any outfit

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