A Digital Product Passport (DPP) is a digital record of a garment’s lifecycle, detailing materials, production, traceability, and sustainability data. This pioneering initiative enhances transparency by allowing consumers and brands to access real-time product insights.

DPPs also support circular fashion by enabling resale, recycling, and repairs. They help verify authenticity, track product journeys, and ensure brands meet sustainability regulations, driving accountability in the fashion industry.

DPPs are part of the EU’s upcoming Ecodesign for Sustainable Products Regulation (ESPR), designed to set new standards for product sustainability and circularity. We’re ahead of the curve,  but we’ve partnered with our industry-leading sister company, Fabacus, on our trail-blazing series of DPP pilots, mapping our pieces from fabric, to factory, and beyond. rolling out DPPs on key collections and continuing to expand as we approach the regulation’s full implementation, expected between 2026-2030.