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In 2020 and 2021, we made new strides on our journey to becoming a more responsible brand. 

  • We increased the use of responsible fabrics in our range, with 90% of our materials now aligned to our considered materials guidelines. 
  • We improved the content and recyclability of our packaging, introducing 100% recycled plastic packaging and FSC certified product tags. 
  • We began working with The Right Project consultancy to develop our Responsible Brand Commitment and we will continue to share the progress of this partnership. 
  • We partnered with Canopy on the PACK4Good initiative, making a commitment through our forest fibres policy to protecting the world’s ancient and endangered forests. Download our Forest Fibres policy.