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We want our product to be kind to people and planet, and it’s important to us that the packaging they arrive in follows the same good intentions. It’s estimated that the average European generates 170kg of packaging waste per year9, which is why we want to ensure our packaging is responsibly made and simply repurposed. 

As well as producing gorgeous product, we are passionate about only using sustainable packaging. If packaging our products was as simple as styling our prints, we’d be plastic-free. But right now, we still need to rely on plastic to ensure the best quality control for the products inside. In the meantime, we’re committed to using recycled and recyclable packaging at every step. 


Our product tags are made from 100% Forest Stewardship Council (FSC) certified paper, which means they come from responsibly managed forests. Each order is packaged in a 100% recyclable inner bag which has been made from certified recycled plastic. These bags help to preserve garments in the warehouse and protect them from damage during delivery. Orders are posted in a 100% recyclable and recycled polythene delivery bag. 

We have explored oxo-degradable and biodegradable plastics in our packaging, however these materials need to be properly composted and meet very specific conditions in order to break down into natural matter. When thrown in the bin, they’re likely to end up in a landfill without the proper temperature and oxygen needs to decompose. We’ve opted for recyclable packaging instead, to help our customers help the planet with minimal effort.