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OUR MATERIALS

When it comes to cleaning up fashion, fabric choice alone can account for up to 95% of a product's social and environmental footprint4. We're proud that 90% of our SS22 collection is made from responsible fabrics, and we're working towards 100% in the future.

Fashion Revolution, 2020

We are constantly exploring new materials and embracing textile innovation as the backdrop for our signature prints.

Explore our responsible fabrics below.

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  • Organic and Transitional Cotton → 17% of collection
    Conventional cotton uses more pesticides than any other crop on the planet.
    Pesticide Action Network UK
    We choose organic cotton to help keep toxic chemicals out of water ways, protecting local communities.
    Organic cotton creates healthy soil that locks in carbon and emits up to 46% fewer greenhouse gases than conventional cotton.
    Our cotton credentials
    We use cotton which falls into one of the following certifications
    Global Organic Textile Standard (GOTS) certification
    Organic Cotton Standard 100 (OCS100) certification
    Fairtrade certification (by Flocert)
    Global Recycled Standard (GRS) certification
    BCI (Better Cotton Initiative)
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  • Lenzing™️ Viscose → 68% of collection
    Around 150 million trees are logged every year to be made into viscose, often harvested from ancient forests and diverse animal habitats.

    As the raw material is turned into fabric, traditional viscose relies on harsh chemicals and a heavy water and energy footprint. It causes toxic emissions and pollution that can negatively impact the environment.
    LENZING ™ ECOVERO viscose offers a responsible alternative, made from harvested wood from certified sources, using up to 50% less water from forest to fabric.
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  • Recycled Synthetics → 8% of collection
    Producing plastic-based materials uses around 342 million barrels of oil every year.

    Synthetic fabrics, which are made from plastic, have a big impact at every stage of their life. Where we use these fabrics, we try to seek out recycled fibres to reduce the creation of new material. This is part of our journey to improve our impact.
    Other recycled certifications we work with include:
    Global Recycled Standard (GRS) certification
    Recycled Claim Standard (RCS) certification
    Where we can, we’re working to reduce the use of blended synthetic materials, making our products easier to recycle at the end of their life.

WASTE NOT WANT NOT

We work closely with our partner factories, allowing us to have an awareness of leftover fabric from our production lines, and we’ve turned some of our excess materials into scrunchies, tote bags, masks and limited-edition dresses. 

MATERIALS WE DON’T LIKE

We’re picky with our fabrics. Along with identifying responsible fibres for our collections, we have also restricted certain materials from ever knowingly entering our supply chain. Our restricted materials list is applied to our primary materials categories as well as to our trims and components whenever we are able to avoid them.

  • Animal Fur
  • Angora
  • Conventional Nylon Textiles
  • Conventional Polyester Textiles
  • Conventional Viscose
  • Exotic Skins or Hides
  • Endangered Species; we will never knowingly source any species listed on the CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora) and IUCN (International Union for Conservation Red) lists of endangered species.
  • PVC (polyvinyl chloride)
  • Virgin Animal Derived Leather
  • Virgin Down and Feathers 

 

THE FINISHING TOUCH

All materials undergo a certain degree of processing, known as ‘finishing’, when they are made into textiles. We uphold rigorous finishing standards to ensure our materials minimise chemical impacts. 

All of our products must meet at least one of the following finishing standards:

  • Global Organic Textile Standard (GOTS) certification
  • OEKO-TEX® 
  • BLUESIGN®

We are continuing to test and try our materials, and we’re dedicated to making sure that 100% of the materials in our collections follow our responsibility guidelines in the near future.