The truth about linen

The truth about linen

Linen’s all natural, that’s the good news. We currently blend ours with other fibres, so you get something you love at a price you can afford.  But could we do better for the environment and linen lovers everywhere? Hell yeah. We use a higher percentage of linen than most of our competitors, but we’re aiming even higher. We pledge to launch 100% linen and sustainable cotton by summer 2020 and here’s why it’s important to us…

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fakespacing[1]fakespacing[1]Thumbs up: Linen is made from the flax plant, isn’t very thirsty, emits ¼ of the carbon emitted by cotton per pound, and is completely biodegradable in its natural state.

fakespacing[1] Thumbs down: Producing linen is seriously hard work, which makes it pretty expensive. That’s our challenge, we’re working on it!

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fakespacing[1]fakespacing[1]Why buy our linen blends?

> They’re more breathable than synthetic fabrics.

>You can care for your blends in a sustainable way (hand wash cold, use a microplastic catching laundry ball and skip the dryer).

>They look beaut AND they’re 100% affordable.

>They’re timeless pieces you’ll want to wear on repeat.

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fakespacing[1]fakespacing[1]SHOP LINEN >

Do you care about natural fabrics? Happy to see us aiming high, or wish we’d do it sooner?

Tell us what you think in the comments below.

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Out there waiting to hear about new launches, limited edition pieces and cheeky discounts? Stay connected people

Comments
  1. JENNIFER JOYCE

    Love that you are trying to find an affordable solution that still adheres to sustainability practices. Keep it up!

    Reply
  2. Jillian Tod

    100% In Love with your product, your values and your style, all the way from Canada!! Keep up the good work, will always show my support to nobody’s child <33

    Reply

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