The truth about linen
Linen’s all natural, that’s the good news. We currently blend ours with other fibres, so you get something you love at a price you can afford. But could we do better for the environment and linen lovers everywhere? Hell yeah. We use a higher percentage of linen than most of our competitors, but we’re aiming even higher. We pledge to launch 100% linen and sustainable cotton by summer 2020 and here’s why it’s important to us…
Thumbs up: Linen is made from the flax plant, isn’t very thirsty, emits ¼ of the carbon emitted by cotton per pound, and is completely biodegradable in its natural state.
Thumbs down: Producing linen is seriously hard work, which makes it pretty expensive. That’s our challenge, we’re working on it!
Why buy our linen blends?
> They’re more breathable than synthetic fabrics.
>You can care for your blends in a sustainable way (hand wash cold, use a microplastic catching laundry ball and skip the dryer).
>They look beaut AND they’re 100% affordable.
>They’re timeless pieces you’ll want to wear on repeat.
Do you care about natural fabrics? Happy to see us aiming high, or wish we’d do it sooner?
Tell us what you think in the comments below.