#NobodyCares. Do you?
As a business largely powered by women, for women, we’re quite into girls supporting girls. We already know the collections look good, but what if it could make you (and us) feel good too? That’s why we try to give back, both to our customers and the community.
Our mantra is to carefully consider every single thing we do, from recycling props from our campaign shoots, to working with charitable causes.
Here’s what we’ve been doing behind the scenes so far this year…
We donated dresses to Smart Works (erm, did we mention HRH The Duchess of Sussex (obvs Meghan Markle) is the charity’s Royal Patron?), which dresses and coaches unemployed women for work success.
We’re happy to say the dresses have gone down a storm, here’s what the Smart Works Edinburgh centre had to say:
“It’s a huge relief to have some really young, fashion forward styles on the rails. When we get young women in, loads of them say they don’t want to look like their mums!”
“Having tags-on dresses with a bit of colour to them are great to offer young women – it’s so nice being able to give people something they would seek out to buy.”
Seen our new indoor meadow for the spring campaign?
Once we had our artistic fun with the flowers, we donated the beaut blooms to Floral Angels. The London-based charity recycles donated flowers from weddings, events, florists and retailers, then restyles them into bouquets for the community.
Do you know of, or work with, any great causes? We’re always looking to do good work, so get in touch with your suggestions in the comments below.
Out there waiting to hear about new launches, limited edition pieces and cheeky discounts?
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