NC News | Introducing our Influencer-Curated Categories…

NC News | Introducing our Influencer-Curated Categories…

 
 

We love a good ol’ collabo here at Nobody’s Child, and if you look through our back catalogue, you’ll note that bloggers, instagrammers and digital influencers alike have all played a significant role in the NC journey to date. We had our Topshop styling event last summer – to mark the launch of our new store concession, recently spent a day in Shoreditch with Sophia Rosemary and her photography-pal Phoebe Foxx, and hosted an invite-only blogger dinner just before Christmas! But not one to put our feet up, we’ve been back at the drawing board here at NCHQ, planning the next way to get you guys involved. Introducing our influencer-curated categories…

 
 

Ok, hands-up if you’ve scrolled down your Insta feed in the last month, seen one of your fave bloggers wearing a gingham playsuit or such like, and just HAD to get it right there n’ then. Chances are, by the time you got round to seeing the post, tracking the item down, hunting the web for a voucher code, and finally trying to order, the rest of her 90k-strong following had already done the exact same thing. And just like that, instead a new summer dress for the weekend, all you got was that dreaded grey-fade ‘out of stock’ box. Sucks, right?

 

fashion instagrammer allthatisshe wearing nobody's child open back gingham dressNavy Open-Back Gingham Dress – £25

 

So instead of picking the one sell-out-in-seconds item, what if that blogger applied their killer eye-for-style to an entire range? IOW, curate their very own ready-to-shop collection! That way, if and when that uber-popular mesh cami dress does sell out before you’ve even had a chance to double-tap her shot in it, you can be damn sure there’s a similar style to fall back on, complete with said blogger’s official stamp-of-approval. Or if you’re just looking for a couple of bits to refresh the rail, and need a second opinion, well, you’ve already got it. In fact, you’ll never need to rely on your BFF replying in a timely lemme-know-what-you-think-before-it-sells-out manner again!

 

fashion instagrammer hollie jones wearing nobody's child red wrap dressRed Ditsy Ruffle Wrap Dress – £30

 

As for influencers, you guys will be able to pick your own range of products, guest-edit a personalised page, share the content with your following and geek-out on your tracked activity stats. But that’s not all, as there’ll also be opportunities to potentially get involved with a range of NC events, whether it’s a street-style photoshoot or a snapchat takeover at one of this summer’s music festivals!

 

fashion instagrammer sophia rosemary wearing nobody's child floral slip dressFloral Midi Slip Dress – £25

 

We kicked the influencer-curated categories off over Mother’s Day with mum-blogger @allthatisshe, and now we’re on the lookout for other bloggers, snapchatters and instagrammers to do the same. So if you fancy picking out your own selection of tops, dresses and jumpsuits from our SS17 range to share with your followers, or want to suggest an influencer you’d like featured, hit us up in the comment box below!

 
 

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