Cotton on: why our 100% organic cotton is big news

Cotton on: why our 100% organic cotton is big news

You clean your face with it, you sleep on it and you’re probably even wearing it right now; cotton. A
firm favourite, it represents nearly half the fibre used in the textile industry, and whilst you may
think it’s better for the environment because it’s natural, like us when we’re hangry… it’s got a dark
side.
The way regular cotton is grown, harvested and produced has a significant impact on the planet.
That’s not what we’re about, so in a bid to provide you with more sustainable things love gently and
wear for eternity, we’ve launched a range of 100% organic cotton T-shirts.

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Here’s 7 reasons why we’re 100% into 100% organic cotton, and how it’s kicking regular cotton’s
butt…
> Sustainable alternative (regular cotton uses 16% of the world’s insecticides)
> No chemicals or GMOs
> Better for the soil
> Better for the farmers’ health
> Communities can access clean water & food
> All natural, so no microplastic pollution
>  Good for your conscience

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In case you missed it, we also launched a linen range this summer to satisfy your conscience as well
as your hot weather needs.

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Are you into organic cotton? Like what we do, or don’t want to invest extra in something more
environmentally friendly? Have your say in the comments below.

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