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It is estimated that £140 million worth of clothing goes into landfill each year. In the UK alone, the average lifetime for a garment of clothing is estimated as 2.2 years. We’re not here for that.

We believe that one of the best ways to be as sustainable as possible is to re-use and re-wear products that you already own. We design timeless garments and prints that transcend trends and can be styled with other wardrobe staples.



Roughly ¼ of a garment’s environmental impact happens after it arrives in your home. Change the way you wash your clothes and make the environment, your bills and the condition of your clothes better.

Wash less. Items not worn next to the skin usually do not need washing after just one wear.

Fill it to the max. Did you know half loads use almost as much energy and detergent as full loads?
That’s like buying a bottle and only drinking a glass.

Wash cooler and smarter. It will reduce microplastic fibre release and CO2 emissions.
Care labels state the highest temperature you can launder a garment, not the recommended temperature. Place your laundry inside an eco-friendly washing bag such as a Guppyfriend Bag with every machine wash to help prevent microfibres (bits of fluff) from your clothing entering rivers and oceans. Choose eco-friendly detergents if possible. 

Avoid long washing cycles. Longer periods of washing cause unnecessary wear and tear and increase microplastic fibre release.

Line dry rather than tumble.Line drying also removes creases and reduces the need for ironing.

Store clothes carefully.Invest in durable wooden hangers to support the structure of your clothes properly. 

Repair and re-use. Borrow a sewing kit and learn how to sew buttons and mend garments. Follow Lily Fulop, author of Wear, Repair, Repurpose on Instagram, @mindful_mending, and discover trips, tricks and techniques to keep your clothes happier for longer.