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DIGITAL PRODUCT PASSPORT

DENIM
DONE DIFFERENTLY.

DIGITAL PRODUCT PASSPORT

DENIM DONE DIFFERENTLY.

ever wondered how your clothes are made?

Through our pilot Digital Product Passport (DPP) initiative, we’ve made it our mission to take you on each stage of their well-travelled journey, from fabric to factory and so much more.

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THE STORY SO FAr

Our ambition is to use these pilots to refine our DPP methodology and continue to explore traceability for our products. Before government legislation comes into place, we hope to inspire the next generation of fashion brands to follow in our footsteps.

the way it works

Each piece created as part of these collections is accompanied by its very own DPP that documents the supply chain touch points. Working with our industry-leading partner Fabacus, we’ve collated a whole world of product information that can be accessed via the QR code on the care label. Together, we’re bridging the gap between where our clothes are made and the people that wear them.

Follow the journey in
4 easy steps:

1. Find the Digital Product Passport: 
Look inside your product and find the QR code on the care label.

3. Click the link:
After scanning the QR code, you’ll be directed to a website or prompted to open an app where you’ll find your DPP.

2. Scan the QR Code:
Use your phone’s camera or a QR scanning app to scan the QR code on the care label.

4. Information about product:

Use your phone’s camera or a QR scanning app to scan the QR code on the care label.
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EXPLORE OUR PRODUCT PASSPORTS

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FAQs

What do Digital Product Passports have to do with legislation?

The fashion landscape is set to change with evolving regulatory developments, including the upcoming Digital Product Passport requirements under the EU’s Ecodesign regulation. This signifies not only the importance of DPPs but also customer understanding, repairability, circular business models and - of course - supply chain traceability.

What does the future look like?

This project was delivered in collaboration with Fabacus, a trailblazer in digital transformation. The synergy between Nobody’s Child and Fabacus is a testament to our shared vision of innovative and responsible fashion. This Digital Product Passport isn’t just a platform, it’s the future of how consumers will engage with our brand.

What are the next steps?

As a fashion business we know our sustainability journey is ongoing. As we evolve and improve, our pilot Digital Product Passport initiative will continue to be refined. Features within this technology will be developed, allowing customers to return to the Digital Product Passport for different experiences, gifts and forms of digital communication.

 

This is one of the biggest transparency projects the team at Nobody’s Child has ever worked on. From gathering extensive data points and forging deeper collaborations with suppliers to map out input and impact, our team has found the process insightful and inspiring. As we look ahead, we’re reviewing how we can integrate Digital Product Passports across
all designs we produce. It’s a big goal but we’re not afraid of hard work. Watch this space.

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