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PRODUCT JOURNEY
Supply Chain Traceability
We have a responsibility to map our supply chain as fully as we can in order to have visibility on the systems that make our products. We currently disclose our tier 1 supplier partners on Supply Hub, an open-source tool that maps garment facilities globally for most clothing brands. We are exploring traceability beyond tier 1 suppliers and are developing our traceability targets.
An exploratory part of our traceability journey, we are building on the success of our multi award winning Digital Product Passport (DPP) pilots. Through our DPP, customers can scan the QR codes on our care labels to learn more about the product journey, its materials, trims, responsible care instructions and the circularity focused services that are in place for the end of its life.
The latest on DPP
• 4 successful DPP pilots spanning Fearne Cotton capsule collections and a denim factory focus
• 75 lines with a Digital Product Passport
• Over 110 data points gathered through collaboration with 10 suppliers
• Supply chain mapped across 13 countries
• 10,000+ QR code scans, connecting customers to the journey of their clothes
Read more on our Digital Product Passport here
Factories
Commitment to quality, craftsmanship, and ethical practices.
A list of our garment factories can be found here.
