Materra Story

This collection begins in the cotton fields but it's rooted in something much deeper.

The soil it grows from. The landscape around it. The hands that care for it.

Through our work with Materra, we followed the fibre back to rural India, to the cotton fields, the farming communities and the regenerative practices that shape its beginning. In Our Hands, our short film, follows that story further.

REGENERATIVE FARMING

A different way to grow

Regenerative cotton looks beyond the crop alone. Traditional cotton farming can rely on synthetic pesticides and fertilisers. Organic cotton moves away from those inputs. Regenerative practices go further, looking at the whole living system behind the fibre, from healthier soil and richer biodiversity to the farming communities connected to it. For us, this collection marks a new step in our sourcing journey. It's a chance to learn more, look closer and explore how these practices could play a wider role in future collections.

REGENERATIVE FARMING

A different way to grow

Regenerative cotton looks beyond the crop alone. Traditional cotton farming can rely on synthetic pesticides and fertilisers. Organic cotton moves away from those inputs. Regenerative practices go further, looking at the whole living system behind the fibre, from healthier soil and richer biodiversity to the farming communities connected to it. For us, this collection marks a new step in our sourcing journey. It's a chance to learn more, look closer and explore how these practices could play a wider role in future collections.

“We can see more birds coming. The appearance of bees has increased. As compared to others, our yield has increased. The soil which was barren has now become fertile.”

Parameshwar Sopanrao Pawar, Farmer

NOBODY'S CHILD X MATERRA

That sense of place is woven through the collection. Grounding green nods to the landscapes where the cotton was grown, while solar orange, crisp white and classic black bring warmth, light and ease.

Across dresses, relaxed sets and feminine separates, you’ll find soft volume, full skirts, shirring, smocking, tie accents and subtle tie-dye touches. The details are intricate, but the feeling is easy: light, sun-warmed pieces made for this summer, and many more summers to come.

Shop NOW