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“We are small, London-based, very passionate team committed to delivering easy-to-wear pieces from sustainable fabrics at affordable price points. This remains the driving force behind everything we do. We are also focused on a future plan that continues to make respectful decisions for the planet and people. We are proud of our loyal customer base who actively engage with our positive work and steps towards sustainability.”

- Jody Plows, CEO



1. Authentic We strive to do the right thing at every touchpoint and only make what we believe in

2. Eco-conscious We are humbled by the world around us – our clothes do not cost the earth 

3. Unique We are celebrated for the timeless prints and silhouettes created by our in-house designers.

4. Transparent We continue to be open and honest about our journey to be more sustainable

5. Passionate We are a small passionate dedicated team, who are all committed to learning, growing, evolving… and smiling!